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Maryland Public Television, commonly known as MPT, is a public television network that broadcasts throughout Maryland and the District of Columbia and into parts of Delaware, Pennsylvania, Virginia, and West Virginia. The broadcasting network’s mission is to enrich lives and strengthen all communities through the power of media.
April 2022 – June, 2023
Big Media Agency (BMA) was contracted by MPT initially to screen two of its historic documentaries - “Becoming Frederick Douglass” and “Harriet Tubman: Visions of Freedom,” at Historically Black Colleges and Universities (HBCUs) across the country. The initial thought was that BMA would screen the films at as many HBCUs who agreed to screenings of the films from 101 HBCUs across the U.S. during HBCU Week (from September 5 - 11).
During the campaign there were 110 screenings of the films total including 47 at HBCUs, 23 at colleges and 34 screenings at 5 school districts across the country. A total of 6,742 people saw these screenings: 508 people virtually and 6,234 in person.
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